Novioro^®

Natural pigments & source of lutein for poultry

The color of the egg yolk and chicken skin is one of the most determining factors for consumers’ choice and demand. It leads to price differences, which affect the returns to poultry producers and farms incomes. Regional preferences for specific pigmentation play a key role in consumer acceptance and quality judgment of broilers, egg yolks, and certain products utilizing egg yolk.

Pigmentation

Pigments cannot be synthesized by the animal and the typical commercial poultry diet does not provide sufficient amounts of pigments to produce the intense bright color that is often preferred. Therefore, pigments are added to the diets of broilers and layers to give the desired color of skin or egg yolk. Besides their coloring features, their natural antioxidant, immunomodulatory and anti-inflammatory properties are also in high demand, resulting in improved production parameters and health.

Natural vs. Synthetic

Pigment added into animal feed consists of synthetic and natural pigment. The use of synthetic pigment sometimes showed unexpected results, and the consumers worried it might be unhealthy. Natural pigments have replaced synthetic pigments in many countries because of safety and bioavailability issues. The natural pigment is a safe alternative source to be used as a feed additive in the animal feed industry. Xanthophylls are the class of carotenoids most widely used additive for pigmentation of skin and yolk. Xanthophyll has also shown to decrease oxidative damage and produce anti-inflammatory effects in poultry.

 Marigold meals is a natural product, obtained from the petals of Marigold flowers (Tagetes erecta). They are rich in xanthophylls, especially lutein and zeaxanthin. 

The so-called ‘red xanthophylls’ is mainly capsanthin extracted from paprika (Capsicum annum).

After harvest, the petals or fruits are dehydrated, stabilized, homogenized. The Oleoresin (rich in xanthophylls) extracted goes through a process of saponification to produce the yellow and red pigments. 

Lutein

In humans, one of the key benefits of lutein in the diet is its accumulation in the retinal macula, which increases macular pigment optical density. This ffect is exclusive to lutein and zeaxanthin. Lutein and zeaxanthin make up the bulk of the carotenoids taken up by hens in their natural diet and account for more than 85% of total carotenoids in commercial eggs.

Novioro^®

Novioro^® is a yellow and red pigment range that delivers consistent and uniform color for the egg yolk and broiler skin. It is based on natural lutein and zeaxanthin, obtained from dehydrated, stabilized, homogenized, and saponified Marigold extract (yellow pigments) and capsanthin from paprika extract (red pigments) stabilized with antioxidant and incorporated in inert carriers. All active ingredients are found in a highly bioavailable form, which makes this product an effective and reliable pigment source.

Innovad’s pigment experts have over 20 years of experience in providing natural pigments. A global supplier, active in the most demanding markets worldwide.

Benefits & features

1. Sourcing:

Full control on harvesting, selection of parcels and raw material production & harvest.

Fully integrated production process. From the seeds to the oleoresin and finished product.

Full traceability !

2. Stability & freshness

Innovad®’s pigments are packaged and vacuum-sealed under nitrogen in an aluminum bag to prevent oxidation. Stored in the original packing, Novioro^® will provide 18 months shelf life. A mineral carrier (not corn cob, rice hulls, or even the crushed Marigold flowers & plants) provides a superior product presentation, better flowability, and optimized product stability.

Fresh products are guaranteed as production is triggered based on the order. No old, stored material.

3. Bioavailability & efficacy :

Our saponification process provides optimum bioavailability, with a guaranteed minimum of 90% saponification and typical saponification levels of 99%.
Provided on the certificates of analysis.

Manufacturing is in accordance with current legislation on undesirable substances in animal feed (EU- Directive 2002/32/ EC) including PCB & Dioxins. The absence of undesirable substances is checked on a routine basis by an accredited lab.

Highly efficient in coloration improvement in poultry. Quick and effective absorption due to small particle size, guaranteeing maximum bioavailability.

4. Minimum carotenoid guaranteed level:

Guaranteed minimum levels of Trans-Lutein and Xanthophylls.

5. Application & Dosage:

Poultry feed: Depending on the contents of carotenoids of the feed and the required color. 

Recommended level of Novioro® yellow and red for broiler skin and egg yolk pigmentation is shown in brochure table

6. Flowability:

Maximum flowability on Inert mineral carrier. Optimal dispersibility under extreme conditions during feed manufacturing.

7. Consistent quality:

• The production process is fully automated with no human interaction other than handling bag of finished product guarantee a consistent production and quality.
• No Etoxyquin antioxidant present in our production process, note even traces as we control flower, extraction, saponification and final product stabilization. This meets the l updated EU Regulation.
• All batches are tested negative for PCB like dioxins and other contaminants 

Product range:

Yellow: Novioro^® Y 20, Novioro^® Y 40, Novioro^® Y 50 Dry

Yellow liquid: Novioro^® Y 15 Liquid

Red: Novioro^® R 5, Novioro^® R 10, Novioro^® R 20 Red